Yanda Consulting

Enterprise & Supplier Development

Transforming NEW Cosmetic SME Brand through Design

We support emerging cosmetic SMEs with a full transformation journey — from identifying market gaps to building a brand that’s ready to launch and grow. Our approach includes strategic planning, hands-on business coaching, and a complete brand and packaging revamp that elevates product appeal and competitiveness.

We further enable commercial traction through a tailored go-to-market strategy and the development of a seamless online store — ensuring the brand is positioned for visibility, sales, and long-term success.

SME Growth Program producing REAL RESULTS

We accelerate SME growth through a fully integrated brand and business build. Our team strengthens strategic direction, modernises brand identity, and delivers high-quality collateral across every customer touchpoint — from digital to physical.

We support brands with continuous content creation, product photography, and sales-driven videography, including professional scripting and corporate video development. Our web and social capabilities ensure that SMEs show up powerfully online, while real-world implementation — from uniforms to packaging and print — brings the brand to life where it matters most.

The result? Stronger visibility. Better credibility. And SMEs equipped to grow with confidence and impact.

Executive Strategy Development & Team Building

We partnered with the ReaVaya executive team to design and implement a year-long strategic development and team-building programme. Through focused strategy creation, leadership workshops, and innovation development, we strengthened alignment, enhanced capability, and unlocked new opportunities for growth.

The strategy enabled ReaVaya to navigate the pandemic successfully, secure multiple new tenders, expand into luxury coach offerings, and launch new products — demonstrating the power of a cohesive leadership team supported by a clear, future-fit plan.

Brand Strategy & Creative Execution

Kellogg’s Innovation Award Winning Partner

We partner with Kellogg’s to shape and execute innovation that delivers commercial results. From strategic pipeline development to concept creation, we support the full journey from idea to market.

Our role includes market-led insights, compelling claims development, and packaging that stands out on shelf — supported by high-quality 3D renders for early stakeholder alignment. We further drive launch success through go-to-market planning, trade presenters, and point-of-sale execution that ensures strong retail performance.

Together, we build future-fit product portfolios that keep the brand growing ahead of the market.

Heritage Deserves to Evolve - Entering into African Markets

We help heritage brands from across Africa modernise their packaging while staying true to cultural identity and consumer expectations. Our work is rooted in deep market and trade research across key regions — including Nigeria, Ghana and Kenya — ensuring designs resonate and perform in real retail environments.

We elevate logos and brand hierarchy for stronger recognition, develop strategic claims, and establish clear naming systems that support product expansion. Trademark checks are incorporated to ensure brands are protected as they grow into new markets.

The result: culturally authentic brands, redesigned for commercial success.

Event Experience - From Idea to Execution

We deliver end-to-end event experiences that are designed for impact. From digital registration systems and custom event apps to full production and on-site delivery, we ensure every detail is flawlessly executed.

Our team manages stage design, logistics, staffing and branded collateral that brings the event identity to life. We curate memorable moments through purposeful engagement — including MCs, entertainment and cultural acts — paired with thoughtful corporate gifting that enhances the overall guest experience.

The result: events that are seamless, immersive, and unforgettable.

Sanedi Qualitative Research

We led a full qualitative research process for SANEDI, from concept development and research materials to facilitation of both in-person and online focus groups. Our team conducted in-depth analysis and delivered a comprehensive report, supported by a quantitative research partner to ensure robust, evidence-based insights.